Zoomark, the international trade show for pet products and accessories, will expand in 2025 to accommodate growing demand from exhibitors and visitors.

The event, set for 5–7 May at BolognaFiere, has already reached full capacity, prompting organisers to increase exhibition space.

With the addition of a 10th hall, the event will cover 90,000 square metres and host an estimated 1,500 exhibitors.

Luisa Bersanetti, Exhibition Manager, said the expansion reflects the industry’s growth.

“The expansion of Zoomark 2025’s exhibition layout is a direct response to the extraordinary demand from the industry, with fully booked halls marking a new record in terms of exhibitor numbers, exhibition space, and international reach,” Bersanetti said. “This achievement highlights Zoomark’s great appeal within the global pet industry, a sector that continues to thrive.”

The event is expected to draw 30,000 attendees from more than 120 countries. The International Buyers Programme, organised in collaboration with ICE Agency, has already secured participation from 200 top buyers across 30 countries. The initiative aims to facilitate business meetings between exhibitors and distributors, retailers, and e-commerce professionals through the B2Match matchmaking platform.

New Features and Thematic Routes

Zoomark 2025 will introduce structured thematic routes to help visitors navigate the exhibition:

  • Italian Style – showcasing Italian manufacturers and design.
  • GreenMark – featuring sustainability-focused companies.
  • Tech for Future – highlighting innovation in the pet industry.

Additionally, five special areas will spotlight industry trends and advancements:

  • Next 5.0 – dedicated to pet-tech innovations.
  • Pet Vision – featuring new product launches and market trends.
  • Aqua Project – focused on aquarium and terrarium businesses.
  • Factory (NEW) – highlighting the pet supply chain, from raw materials to production.
  • Atelier (NEW) – showcasing craftsmanship in pet well-being and comfort.

The global pet market continues to grow, with sales rising 7.2 per cent in 2024. Zoomark aims to provide businesses with opportunities to strengthen their international presence, connect with industry leaders, and explore emerging trends.

The three-day event will also host discussions on key industry topics, including sustainability and digital transformation, offering insights into the future of pet care and business.

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