Petbarn has launched PetAds, a new retail media platform designed to connect brand partners with its 2.9 million customers.
The initiative, launched in partnership with reo, powered by oOh!media, aims to enhance brand engagement across Petbarn’s retail ecosystem.
PetAds utilises insights from Petbarn’s Friends for Life loyalty program to enable targeted advertising campaigns for pet owners. The platform offers closed-loop reporting, allowing brands to measure sales outcomes and return on advertising spend.
Reo will oversee the service, managing onsite, off-site, and in-store media solutions. It will also install and maintain Petbarn’s in-store digital screens nationwide.
Lucas Barry, CEO of Greencross Pet Wellness Company, said they are always looking for innovative ways to help brands provide closer touchpoints to enhance the Petbarn shopping experience of its customers.
“PetAds will deliver best-in-class media products while allowing us to focus on what we do best – caring for pets and delivering on our mission of making the world a happier place through the love of pets.”
The platform will allow advertisers to engage customers throughout their shopping journey, including in-store interactions. Brands can also extend their campaigns across oOh!media’s Out of Home network near Petbarn locations.
Neil Ackland, Chief Retail Media Officer at oOh!media, described PetAds as a “game-changer” for brand partners and customers.
“By implementing reo’s advanced infrastructure, this retail media solution unlocks incremental revenues for Petbarn, new opportunities for suppliers, unparalleled insights into campaign performance, and brings consumers closer to the brands they love.
“Whether through onsite, off-site and in-store media channels, or through extended audience targeting across oOh!’s 35,000+ asset locations, Petbarn is now uniquely positioned to engage customers at every step of their journey.”
Cathy O’Connor, CEO of oOh!media, highlighted the partnership’s significance.
“Partnering with Petbarn represents a significant milestone in reo’s journey to solidify our leadership in retail media and expand into new, high-growth sectors.”
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