Launch of new pet category

With the further humanisation of pets and their integration into pet owner lives, IKEA, the global brand with 400+ stores all over the world and an annual turnover of €38 billion ($47 billion), is now also entering the pet market. To get a better understanding of their ambitions in the pet segment, PETS International arranged an interview with Peter Bondesson, project leader at IKEA of the pet category.
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