Recent years have seen a significant shift towards healthier and more natural inspired food options for pets as owners become increasingly conscious of the quality and nutritional value of the food they provide their furry friends.

Recognising this trend, the makers of DINE® have released the FARM COLLECTION™ Range exclusively to the specialist channel. The range is masterfully prepared and made with high-quality ingredients designed to make both cats and their owners purr with delight.

Research shows that 69 per cent of shoppers will pay more for products with natural ingredients and that 52 per cent agree that fewer ingredients is healthier.

The FARM COLLECTION™ Range uses a high-quality meat as the primary ingredient, with a choice of chicken, turkey, or salmon, catering to the carnivorous nature of cats while also providing them with a protein-filled and enjoyable mealtime.

In addition to the high-quality protein, each product in the range incorporates a blend of wholesome and nutritious vegetables such as sweet potatoes, spinach, and carrot, which provides cats with a nutrient-rich meal.

The combination of a high-quality protein and a range of vegetables means that cats are provided with a tasty, nature-inspired meal filled with essential vitamins, minerals, and antioxidants to support their overall health and well-being.

With a commitment to sustainability, the DINE® FARM COLLECTION™ Range uses only carefully sourced ingredients and 100 per cent recyclable packaging, showcasing the brand’s dedication to reducing its environmental impact.

The DINE® Brand is the leading and fastest growing wet cat brand in Australian grocery, growing more than 2.3 times faster than the total wet category, and the addition of the DINE® FARM COLLECTION™ Range is sure to help that number grow.

As the product is available exclusively to the speciality channel, there will be no competition for this unique range from the major grocery chains, providing retailers with a unique and desirable product.

The products in the range – Chicken with Carrot and Spinach, Salmon with Sweet Potato and Spinach, and Turkey with Garden Vegetables – are available to retailers in 7 x 85g trays or 28 x 85 trays.

To stock the DINE® FARM COLLECTION™ Range, retailers are encouraged to contact their local Mars sales representative to place an order.

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