While Advanced Pet Care may have launched three years ago, the impacts of Covid and global freight and availability have affected the impact Advanced Pet Care would have liked to have made. But Scott Shepherd, National Sales Manager at Advanced Pet Care is hoping that is all set to change following the launch of its scientific pet food – Cherish Pet Food.

“We have launched a number of scientific functional products such as our range of treats; an odour control treat for dogs and a hairball control treat for cats. Both products have scientifically proven active ingredients to assist in the overall wellbeing of your companion animal. We have also released our Playful Puppy Small Bites and we are just about to release our Small Bites option in canine Amazing Adult and Mindful Mature.”

The ability to be able to release this range in such tumultuous times is a credit to Advanced Pet Care’s many years of hard work building a list of strong supply chains in Australia.

“This has meant that we were able to adapt where necessary while not compromising on quality and supply to our customers with their product.”

While the economy may prove an additional challenge in the growth of the business, Shepherd says Cherish Pet Food’s relatively competitive price point will allow the brand to succeed.

“With cost of living rising, interest rates increasing, and household discretionary spend decreasing, Cherish Pet Food provides an extremely affordable alternative to the other scientific brands in the market. Add to that, buying Cherish Pet Food supports Australian farmers, Australian manufacturing and keeping profits and jobs here in Australia – it is supporting our economy from the paddock to your companion animal’s plate.”

Supporting Australian businesses is something Shepherd believes is important in maintaining a strong economy.

“We really need to support Australian companies to ensure we can get through this tough time with our economy in good shape. Listening to news and the financial sector, we could really be in for a tough couple of years.”

Investing in Australia’s economy is exactly what Advanced Pet Care has done, through making improvements to its production facility.

“Advanced Pet Care of Australia has significantly invested in enhancing our production facility, which has positioned us to meet the highest consumer expectations in the market while remaining affordable. We will also continue to play a major role in keeping Australia’s economy growing, by continuing to export large volumes of Australian made and farmed pet food to international markets.”

This article was originally published in the inaugural Pet Industry News Industry Leaders Forum, which you can read online here.

To stay up to date on the latest industry headlines, sign up to the Pet Industry News e-newsletter.