Australian pet food company Frontier Pets has released a new range of Wholefood Nutritional Boosters, expanding its offering in the pet health and wellness space.
Designed to complement existing meals, the freeze-dried boosters aim to improve taste, texture, and nutritional value without requiring changes to pets’ regular diets. The new products are made with human-grade, all-natural ingredients and come in three varieties: Free Range Green Tripe, Free Range Beef Organs, and All Natural Super Greens.
Diana Scott, Founder of Frontier Pets, explained that modern pet parents really want health and wellness products specifically designed for cats and dogs that are targeted to their pet’s needs, and says it is Fronter Pets’ our mission to meet that demand.
Scott added: “Many of us are taking some form of supplement to optimise our personal health and wellness, whether that’s collagen, a greens powder or something else, so why shouldn’t our pets do the same?”
The products are tailored to deliver specific benefits:
- Free Range Beef Organs Booster: supports muscle development, circulation, and energy.
- Free Range Green Tripe Booster: targets gut health and digestion.
- All Natural Super Greens Booster: promotes antioxidant support and prebiotic fibre.
Dr Katrina Warren, Veterinarian and Frontier Pets Ambassador said just like people, pets can get bored of the same meals and flavours.
“Boosters are a great way to enhance flavour and may help entice fussy eaters back to their bowls, ensuring they get the nutrition they need.
“Pets also need a varied diet to ensure they’re getting a balance of essential vitamins and minerals, and to promote gut microbiome diversity, which is the foundation of good health.”
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