Mars Petcare has take out the Best Sustainable Seafood Product Award at the Marine Stewardship Council’s (MSC) Sustainable Seafood Awards Australia.

The company was recognised for its new Dine Pulled Menu – Gravy Indulgence with Tuna cat food product which includes fish that is responsibly sourced.

Sandy Gain, Climate and Sustainable Lead at Mars Petcare, said the new cat food continues Mars Petcare’s commitment to sustainable fish sourcing, education, and engaging pet parents on the importance of shopping sustainably.

“We’re proud to see the Dine cat food brand acknowledged as we’ve worked with MSC since 2021 when the first MSC certified range debuted in Australian grocery and specialist pet food stores.”

Mars is also partnered with the World Wildlife Fund and investing in improving global fishing practices to address the overexploitation of the world’s fisheries, to promote better management and accelerate biodiversity recovery.

Anne Gabriel, Program Director at the Marine Stewardship Council, said the MSC’s biannual consumer research tells them that consumers want to make the right choice to protect our ocean.

“As the MSC Best Sustainable Seafood Product award winner this year, Mars is providing Aussie pet owners the ability to choose sustainable seafood in line with their values. This leadership is well deserving of recognition.”

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