A new Channel Nine documentary series, Take Me Home, will follow Sue Hedley OAM and her organisation SAFE Inc as it saves abandoned pets in the Pilbara region.
The six-part series looks at how SAFE Inc works with rangers, volunteers, and local foster carers, saving the lives of dogs and other pets that are lost and forgotten, unloved and unwanted, and often dumped by callous owners.
Hedley, founder of SAFE Inc, said Take Me Home, will open a window into a world that most viewers haven’t experienced before and inspire people to join in the SAFE Inc team’s animal rescue work.
“I started SAFE Inc as I couldn’t stand to see dogs locked up in cages or needlessly put down. I thought kids go into foster care, so why not dogs and cats?
“Together with our amazing volunteers, and the Pilbara rangers who dedicate their working life to ensuring positive outcomes, SAFE Inc is all about regular people opening their hearts and homes to care for homeless animals and provide short-term care until a permanent home is found. Having a company like Pedigree support Take Me Home and our work here is very encouraging.”
Bianca Werkmeister, Portfolio Marketing Lead at Mars Petcare, said it was an easy choice for the Pedigree brand to support the show.
“When approached by Projucer for the chance to be woven into a primetime TV show that supports dog adoption, we jumped at the chance and are so proud to support initiatives that help dogs find their forever loving home.”
Josh Capelin, Executive Producer at production company Projucer, said finding the right partners such as Pedigree, who would believe in the show and be easily and authentically integrated into the storylines delivered value for everyone.
“Take Me Home has been an incredible experience to be a part of. For SAFE Inc it raises its profile and mission nationally which will aid its adoption rates. And for the Pedigree brand, they get to help secure amazing and inspirational new loving homes for these pets in need.”
Take Me Home airs nationwide at 7:30pm on various 9Network channels.
To stay up-to-date on the latest industry headlines, sign up to the Pet Industry News e-newsletter.