Equestrian Australia and Boneo Park has announced Pet Circle as the Naming Rights Sponsor of the 2025 Australian Jumping Championships, to be held at the Boneo Park equestrian centre from 5–9 November.
Recognised as one of the nation’s most prestigious equestrian events, the Championships bring together Australia’s top riders and emerging talent for five days of elite competition, trade exhibitions, and entertainment.
The new partnership marks a significant milestone for Pet Circle, Australia’s largest online pet supplies retailer, which is expanding its equine category to support horse owners with a broader range of feed, supplements, grooming products, and stable supplies.
“We’re incredibly excited to be the Naming Rights Sponsor of the 2025 Australian Jumping Championships,” said Ella Lymbereas, Pet Circle’s VP of Brand and Creative. “At Pet Circle, we’re serious about making it easier for the equine community to access quality, affordable products they need. As Australia’s largest online pet retailer, we are uniquely positioned to support riders at every level, offering a Price Beat Promise for unbeatable value and Auto Delivery for scheduled orders to be delivered straight to your stable door.”
Pet Circle Equine Category Manager Lauren Porter said the sponsorship reflects the business’s growing commitment to the equestrian space.
“This prestigious event perfectly embodies the spirit of partnership between horse and rider – something we deeply respect and strive to support at Pet Circle,” she said. “Our recent range expansion reflects our commitment to offering horse owners across Australia an even broader, more accessible selection of trusted products. This partnership is just the beginning of our commitment to supporting the equine community.”
Chair of the Equestrian Australia Jumping Committee, Dr Brad Frankum, also welcomed the announcement.
“Having Pet Circle on board as Naming Rights Sponsor is a fantastic outcome for our sport,” he said. “Their support not only strengthens the profile of the event but also aligns with the values of the equestrian community. We look forward to working with them to deliver an outstanding 2025 Championship.”
The Pet Circle 2025 Australian Jumping Championships will be held at Boneo Park’s state-of-the-art facility on the Mornington Peninsula and will feature a full competition program across junior, young rider, amateur and professional divisions. Visitors can also expect live entertainment, a bustling trade village, and premium hospitality across the five days.
For updates and full event details, visit australianjumpingchampionships.com.au or follow @ausjumpingchamps on Instagram and Facebook.
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