Aussie pet-health company ilume has launched across Sydney, Brisbane, and Adelaide, giving dog owners access to personalised chef-prepared meals for their pooches.
After launching in Victoria in November last year, the Melbourne-based start-up is now providing dog owners in three more cities the ability to feed their dog fresh, human-grade, locally sourced produce led by culinary director Gary Sauer.
Craig Silbery, CEO and co-founder of ilume, sold his $700 million business Life-Space probiotics to launch ilume as a love letter to his two dogs Tokyo and Murray and to help the 23 million pet owners across Australia.
“We created ilume to empower pet owners and deliver a unique insight into our pets’ worlds, something we’ve never had before. By harnessing this insight through the use of smart technology and scientifically backed, restaurant-quality food, ilume helps to create a happier and healthier life for our beloved four-legged friends.”
Ilume is the first pet health program to bring together nutrition and tech, using technology such as a smart bowl, collar track, and an app to make decisions based on pets’ real-time data.
“Our pets are now clearly defined as part of our families, and we’ve developed ilume to give us even longer time with them. We’ve seen that our customers want to commit to better their pet’s health and wellbeing, just as they do their own.”
Adam D’Sylva, Executive Chef and Co-Owner of Coda and Tonka, and culinary Director at Lollo appreciates the care and science that underpins the brand.
“ilume is like nothing I’ve ever seen before. Every detail has been considered, it’s beautifully plated and it’s genuinely restaurant-quality for dogs. This is a new paradigm for dog food.”
The program also resonated with pet owners Mick Millar and Ciara Walsh, who have had their Airedale Terrier Olive on the program since its launch last year.
“There’s no other way to put it, Olive is thriving on her ilume diet; her coat is shinier, she seems more relaxed and calm and we can tell with the data through the smart collar and the app that she is sleeping more soundly.”