PETstock Assist, PETstock’s charity organisation, is donating the equivalent of 100,000 bowls of food to animals in need this Christmas.

The national Christmas Bowl initiative will donate the money raised to charitable organisations and local rescue groups that may be stretched thin over the Christmas period.

Jessica Curtis, PETstock Assist’s Charity and Events, said by donating just $2, the amount required for a single bowl of food, customers can make a big difference to these organisations.

“Food is such a key ingredient to Christmas and allows us to reconnect with loved ones – four-legged or two-legged – yet many organisations rely on donations such as this to provide for their animals and clients.

“Through this initiative, we’re not only hoping to support the animals, but also their owners and carers by alleviating the worry that supplying just one meal can cause.”

Curtis said 100 per cent of PETstock Assists donations will be going toward this initiative in the lead up to Christmas and those wishing to contribute can do so online and at various wishing trees across the country.

Courtney Lee, PETstock’s Retail Marketing Manager, said the Christmas Bowl project is part of a wider focus to make a difference to the lives of pets and their families this Christmas.

“While we all love to spoil our family and pets at Christmas, we can’t forget about the hundreds of pets that provide support to vision impaired Australians, companionship to the elderly or those that are waiting patiently in the shelters for their forever family.

“When making a donation, you can still treat your furry family member to a new festive toy by purchasing specially marked products from November until Christmas at every PETstock store location nationally.”