Pure Life has launched a new wet food range for dogs, available in five flavours, focusing on natural wellness.

Offering three flavours for adult dogs —Australian Chicken Pate, Australian Chicken & Salmon Pate, and Australian Beef and Kangaroo Pate—and two flavours for puppies: Australian Chicken Pate and Australian Chicken and Salmon Pate.

Tim Scotcher, Managing Director of Pure Life Pet Nutrition, said at Pure Life, they believe their pets thrive when their entire well-being is nurtured.

“Wellness for pets goes beyond energy levels; it’s about supporting their gut health, mental sharpness, stress management, and more. Our new wet food range reflects our commitment to nurturing every aspect of a dog’s health.”

Pure Life’s new range is designed to deliver superior nutrition, offering a complete and balanced diet for pets. Packed with high-quality, animal-based proteins, essential vitamins, minerals, fibre, and antioxidants, it supports lean muscle, healthy skin, and a shiny coat. Omega fatty acids from fish enhance heart health, cognitive function, and coat vitality, while superfoods promote gut health, strengthen immunity, and reduce inflammation.

The range caters to the unique nutritional needs of dogs at various life stages, addressing common challenges like digestion, gut health, and muscle development. It also supports mental sharpness and stress management, fostering overall wellness beyond physical health. Pure Life’s commitment to quality includes grain-free recipes that avoid wheat, grains, corn, and soy to boost nutrition and minimise allergy risks.

Free from GMOs, artificial colours, flavours, and preservatives, these clean recipes are gentle on sensitive stomachs. Locally owned and made in Australia, Pure Life uses only the finest, locally sourced animal proteins and fresh ingredients, reflecting their dedication to Australian communities. Adhering to strict PFIAA guidelines, the brand ensures uncompromising quality from ingredient selection to product development.

“At Pure Life, we are more than just pet food. We’re about nourishing the whole well-being of our best friend. With our new wet food range, we’re proud to offer meals that are not only nutritious and palatable but also reflect our commitment to quality and sustainability,” said Scotcher.

The new wet food range is now available at Pet Barn and major pet speciality retailers nationwide.

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