Real Pet Food Co has secured an Australian first with the exclusive import permit for pure Black Soldier Fly (BSF) meal into the country.

The company has spent over two years extensively researching protein alternatives and carefully assessing BSF for its high nutritional value, comparable to traditional animal proteins, culminating in the launch of Billy + Margot Insect Single Protein + Superfoods exclusively into Petbarn.

Germaine Chua, CEO of Real Pet Food Co, said the product is an exciting and important innovation that fuels sustainable growth for Real Pet Food Co.

“We are committed to create a world where every pet eats fresher every day and the Billy + Margot launch achieves this while also making positive strides towards driving sustainable practices in our operations that make a positive difference to the fresh future of our planet.”

BSF is an alternative novel protein source that is highly nutritious, hypoallergenic, tasty, and has less impact on the environment to produce.

Carefully grown in a quality-controlled environment and reared on a consistent, traceable, and safe diet of plant-based food, which is responsibly sourced, the BSF is then dehydrated and finely ground into a meal. The novel protein source has been approved by the US and EU pet food regulatory bodies.

Marie Jones, Founder of Billy + Margot, said that, as a canine nutritionist, she created Billy + Margot to provide the very best possible food for our best friends.

“I understand that it is new and it may be difficult to understand, but trust me, there is nothing like it for sensitivities and overall health, and dogs love the taste of it.”

BSF is not only good for dogs but also for the environment, since insect farming uses far fewer natural resources compared to meat production, with Billy + Margot working tirelessly with the supplier to ensure the Black Soldier Flies are reared on a consistent, traceable, and safe secondary stream of the human food chain, reducing waste and minimising environmental impact.

Billy + Margot Insect Single Protein + Superfoods is available exclusively at Petbarn stores nationally and online for a RRP of $39.99.

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