Snooza, a popular Australian dog bed brand, has undergone a brand refresh after recently coming under the ownership of wellness company Happy Hound Collective.
Led by strategic rebranding agency BrandFit, the refresh includes a newly launched website, expanded product designs, and a new colour palette.
Luke Horton, General Manager at Snooza, said they are committed to continuously evolving to ensure they remain at the forefront of product innovation and customer experience.
“As we enter a new phase of the business, we felt it was a pertinent time to refine our brand and embrace our uniqueness, our expertise and our heritage.”
The company is also celebrating 35 years in the industry and Kirby Vann, Director of BrandFit, said the refresh sought to encapsulate the essence of Snooza and its history of catering to the needs of every Aussie dog.
“We chose to partner with BrandFit to bring our vision to life because they are experts in what they do and had the relevant tools and experience to create a bespoke transformation that honoured Snooza’s rich legacy,” said Horton.
A new tag line, “No two dogs snooze alike”, captures Snooza’s distinctive approach to offering diverse, tailored sleep solutions that hinge on thoughtful design and quality craftmanship.
Designed to optimise the buying journey, Snooza’s newly launched, mobile-friendly website offers personalised solutions for customers looking to buy the best bed for their dog, including a questionnaire on their dogs’ needs and preferences.
In addition, Snooza are launching two new products utilising the brand’s new colour scheme: the Modern Daybed in Emerald Green and the Lux Cuddler in Nutmeg.