One in six Australian pet owners avoided taking their pet to the vet in the past year when they should have, with cost cited as the main reason, according to new research from VetChat.
The nationally representative survey of 550 pet owners also found the second leading reason was a lack of after-hours care, highlighting access issues in traditional veterinary services.
Dr Claire Jenkins, Founder and CEO at VetChat, said these findings demonstrating just how hard the cost-of-living crisis is hitting pet owners.
“When families are forced to make heartbreaking decisions about their pets’ care, we need to ensure there are accessible, affordable solutions available. That’s where pet telehealth can make a real difference.”
The study revealed low awareness of veterinary telehealth, with only 20 per cent of Australians aware it exists and just 7 per cent having used it. Once informed, 81 per cent said they would consider using it in the future.
“This represents a huge untapped opportunity,” Dr Jenkins said. “Australians are open to telehealth once they know it’s available. Our focus is on building that awareness, while ensuring pet owners understand that VetChat serves to complement in-clinic vet care.”
The survey also highlighted the emotional impact of pet health, with 97 per cent of respondents saying a sick pet affects their mental health. Seventy-one per cent said they view their pets like children in the care and attention they provide.
“This isn’t just about pet health, it’s about the wellbeing of the family as a collective,” Dr Jenkins said. “When pets thrive, so do their owners. By filling the gaps in access to care, VetChat helps protect both pets and the people who love them.”
The survey was conducted with 550 Australian pet owners across metro and regional areas, with a balance of income, insurance status, and age groups.
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