Australia’s largest supplier of freshwater and marine aquarium fish, Aquarium Industries, has announced an exclusive distribution partnership with global aquarium products company, sera.
From June 2025, sera’s fish food and care products will be available exclusively through Aquarium Industries and its stockists across Australia. The partnership is expected to make high-quality aquarium nutrition and care products more accessible to Australian fish owners.
Dr Josiah Pit, Chief Operating Officer at Aquarium Industries, said with over 50 years of experience in supplying pet and aquarium retailers, Aquarium Industries is proud to be Australia’s leading fish wholesaler.
“Combining our legacy with sera’s high-quality food, care and technical products and decades of experience in manufacturing and distributing quality products, the partnership between sera and Aquarium Industries is set to reshape the landscape of aquarium products in Australia.”
Initially, Aquarium Industries will offer over 110 sera fish food products, with plans to expand into a broader range of aquarium supplies, including test kits and filtration materials.
Simon Gierlings, Director of Global Sales and Marketing at sera, highlighted the significance of the partnership.
“sera’s new and revitalised brand identity has come as a breath of fresh air for the company, allowing them a fresh start to continue their growth in the aquarium trade. With this new identity comes a wide range of useful tools, helping aquarists care for their fish more efficiently than ever before.”
Aquarium Industries account holders will receive details on stock availability ahead of the June launch, while new retailers can enquire about becoming stockists through the company.
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