Eco.pup has won the annual Pitch Fest competition at the 2023 Naturally Good Awards held recently at Sydney’s ICC.

The brand, founded by Peter Francis, develops hygiene products for dogs including shampoos and conditioners in spray bottles.

Christine Pitt, Pitch Fest judge from Food Futures Company, said Francis impressed with his compelling presentation.

“A clear problem was outlined regarding the skin problems dogs suffer and an innovative solution was presented in the product. We also saw that there would be traction in the brand and that investors would be interested.”

Other nominees in the Pitch Fest competition, which was sponsored by Wiise, included Sip Co, Max + Tom, Fierce Inner Strength, and Sensoriam.

“All of the nominees had strong stories to tell in terms of sustainability and were able to communicate impactfully with consumers. It was a really exciting line-up and a very close competition.”

The two-day event saw over 270 exhibitors from around the country showcase food, beverages, beauty, health, socially conscious products, homewares and more.

Sinead Kavanagh, Product Manager at Naturally Good, said the expo, which is now in its eight year, was a great success.

“This year’s theme was The Natural Way to Retail and we are thrilled that so many brands made those all-important connections in order to get their products onto shelves.”

Kavanagh said the expo continues to grow each year with the number of trade visitors and sheer volume of brands exhibiting.

“There is such high demand currently for products in the natural products space, with the market predicted to grow even further over the next five years. We are thrilled at the great feedback from exhibitors, visitors and partners all round. We look forward to planning next year.”

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