Greencross Pet Wellness Company has announced the appointment of Lucas Barry as its new Chief Executive Officer, effective January 1, 2025.
Barry, currently the Group Chief Operating and Financial Officer, will take over from outgoing CEO George Wahby, who has decided to step down to prioritise his family and health.
In a statement, Greencross confirmed Mr Wahby will continue to contribute to the company in non-executive roles as a Non-Executive Director and Advisor, while remaining a major shareholder, ensuring the company continues to benefit from his expertise and passion.
Wahby said that it has been privilege and honour to serve as CEO of Greencross Pet Wellness Company and to work alongside such a dedicated and talented team.
“I am proud of the transformation of Greencross and what we have accomplished together over the past five years under TPG’s ownership. The future of Greencross is bright and I’m excited to remain involved with the company to continue our growth agenda.
“Greencross couldn’t be in better hands under Lucas’ leadership, and I look forward to continuing to support the business in my new roles.”
Barry brings extensive experience to his new role, having served as Greencross’ Chief Operating and Financial Officer for the past six years. During this time, he has led critical functions including Strategy, Commercial, IT, Property, and Finance, while spearheading the company’s store and clinic network expansion and veterinary hospital acquisitions.
On his appointment, Barry said Greencross will move forward and continue to drive its successful strategy and track-record of growth.
“Greencross is an incredible company, and I am delighted to be appointed as the next CEO to lead our passionate and dedicated teams to fulfil our purpose of making the world a happier place through the love of pets.”
Joel Thickins, Greencross Chairman, expressed his gratitude to Mr Wahby for his impactful leadership over the past five years.
“George’s achievements speak for themselves, and his steadfast leadership has been crucial to realising the innovation, sustained revenue and profit growth that has elevated Greencross to a clear leadership position in pet health and wellness.
“Lucas’ selection as CEO reflects the Board’s careful consideration of the skills required to drive the next phase of growth for Greencross. Lucas is a highly accomplished and experienced leader, and as Group CFO and COO at Greencross he has shown consistency, strong commercial judgment, and excellence.
“His major contribution in helping transform Greencross by driving commercial strategic outcomes will serve the company well for the future. We are delighted with the appointment of Lucas and look forward to continuing to work with him.”
Under Wahby’s leadership since 2019, Greencross has undergone a significant transformation, achieving substantial growth and operational improvements. The company has expanded its customer base by over 50 per cent to reach more than 2.8 million customers, enhanced its omnichannel capabilities (with online sales growing from less than 5 per cent in 2019 to over 20 per cent), and strengthened its veterinary workforce through partnerships with top-tier educational institutions.
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