IndePet has appointed experienced leader and former CEO of Best Friends Pets, Serge Virlombier, as its new CEO.
Virlombier brings extensive leadership experience across the retail, FMCG, hospitality, entertainment and advisory sectors. As CEO of Best Friends, Virlombier was responsible for the group’s operating performance and profitability, looking after over 30 big box format stores.
Virlombier said he is thrilled to be joining IndePet at such a pivotal time for the pet industry.
“Independent pet retailers are the heart and soul of the sector, and I’m passionate about supporting their growth and long-term success. I’m looking forward to positively influencing the channel in a united way—championing independence, innovation, and the unique value our stores bring to pets and their owners.”
IndePet said Virlombier was a strong fit for the organisation as it continues to grow and support members and that his wealth of experience as a general manager, CEO, and operations specialist will help IndePet continue to grow and support its members.
Virlombier has held senior roles across operations, sales, and marketing in both B2B and B2C environments, with a track record in business transformation and retail network expansion.
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