Radio Systems Corporation and Radio Systems Australia is changing its name to PetSafe Brands to better reflect its brand.

PetSafe Brands, which has offices around the world, from Ireland to China to Vietnam, has its head office located on the Gold Coast. Globally, the company holds over 800 patents, enabling it to sell one PetSafe Brands product every second in the categories of pet fence and safety technology, pet waste, water and feed, training and more.

Rob Candelino, CEO of PetSafe Brands, said they are enormously proud of their 33-year history and the millions and millions of pets they have helped protect all over the world.

“With the rollout of our new ambitious Strategic Plan, our new company Purpose and our new company Values, we felt it was also the right time to update our corporate name to better reflect that we are home to some of the most influential brands in our industry.

“But PetSafe Brands, to us, is much more than just a name change. It reflects a new energy in our company and a strong conviction that our unique combination of world-class technologies, a massive amount of IP, the best teammates in the business and our stable of beautiful, consumer-facing brands positions us incredibly well for another 33 years of growth and success.”

Some of PetSafe Brands’ newest innovations include the first pumpless fountain, a 100 per cent all natural, high-performance cat litter, the world’s smallest bark collar, and introducing more households to the world’s most popular self-cleaning litter boxes through the ScoopFree line.

Kevin Jorgensen, Director of PetSafe Brands AU and NZ, said the decision to rename the company to PetSafe Brands marks an exciting chapter in the company’s journey.

“It underscores our commitment to innovation and reflects our evolution as a leader in the pet care industry. This name change not only symbolises our dedication to providing top-quality products but also highlights our focus on enhancing the bond between pets and their owners in Australia, New Zealand and globally.”

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