Australia’s largest online pet store, which is valued at over $1 billion, is on the hunt for new pet product suppliers.
The retailer currently offers over 10,000 products but is aiming to expand its range over the next few years, with Australia, Asia, Europe, and the US identified as key markets.
William Roney, Head of Business Management at Pet Circle, said they see huge opportunity for growth as the Australian market is currently underdeveloped in terms of pet speciality range compared to other markets across the world.
“We believe that pets’ needs are not one size fits all and that there are many unmet needs in Australia, so we intend to meet them by sourcing the best products both locally and internationally.
“We will be building our range dramatically over the next couple of years focusing on growing several categories, especially our premium range of dog and cat food, beds, clothes, technology, training and containment.”
After securing a $125 million in Series C funding round late last year, Pet Circle became Australia’s latest billion-dollar-valued ‘unicorn’ company and will use the funding to accelerate growth including developing its software platform and expanding its warehouse footprint, dedicated fleet, and product range.
“Pet Circle has evolved from a pioneer online retailer to a disruptive force in the pet supply industry that is enabling a better experience for pet owners by offering a better range, price and advice.
“We have a strong and loyal active customer base, an innovative bespoke tech stack, a Vet Squad that offers free 24/7 online pet and product advice, an Auto Delivery subscription service, one of the largest dedicated delivery fleets in Australia, and massive warehouses across Australia for distribution, so we believe we have a winning formula to meet all pet and pet parents needs,” said Roney.