Petstock has collaborated with three Australian labels to release its debut designer collection at Afterpay Australian Fashion Week (AAFW).
Working with Romance Was Born, The Upside, and Double Rainbouu, The Petstock 2023 Designer Collection is available now exclusively at selected Petstock stores and online, with 20 per cent of sales donated to The Petspiration Foundation.
Rebecca Ryles, Head of Private Label at Petstock, said as an Australian-owned brand, Petstock is thrilled to be partnering with other home-grown brands and three of Australia’s most inspiring and fashion forward labels.
“Each brand has brought their signature designs to our new pet pieces, giving pet owners and their beloved dogs a fun, unique and creative way to express their own style while staying on trend.”
An on-demand runway video for the Petstock runway show filmed at Carriageworks is now available to be viewed via the Petstock website. During the week, Petstock will also be capturing the pet street style scene, rounding up an exclusive look at what the fashion set and their four-legged friends are coveting for the season.
Ashlea Holdsworth, Head Designer at The Upside, said they believe in partnering with brands that extend on their mission of empowering people to be well and feel gorgeous in their pursuit for a joyful and healthy life.
“Animals, and our four-legged family members play a vital role in our wellbeing and in staying active, so it made sense to partner with Petstock on an Australian Fashion Week first.”
AAFW will take place from 15-19 May 2023.