Coles Group has launched a new online pet store called Swaggle, featuring 100 categories of products from over 190 brands.

As well as being an online store, Swaggle offers pet insurance, underwritten and issued by Guild Insurance, and free online vet advice for all customers who create a pet profile.

Chad Burke, Head of Swaggle, said they are excited to launch Swaggle to the market to provide pet parents with an end-to-end pet personalisation experience.

“We know our pets have different needs throughout the various stages of life, and our goal is to support pet parents in pre-empting their needs with a speciality range of great value pet products.”

Swaggle has developed an online shopping experience with their ‘petsonalisation’ offering which allows pet parents to create a profile for their pet and then be shown the most relevant products for their pets, no matter what age, breed, or life stage.

Brands featured on Swaggle include Royal Canin, Advance, Ivory Coat, Black Hawk, Nexguard Spectra, Lifewise and Hill’s Science Diet, catering to dogs, cats, birds, small pets like rabbits and guinea pigs, and fish.

To stay up to date on the latest industry headlines, sign up to the Pet Industry News e-newsletter.