Premium Australian dog treat makers Laila and Me launch a crowdfunding campaign, offering shares from $250 to prospective investors to match growing demand for healthy pet treats.
Founded in 2015, Laila and Me make freeze-dried pet treats that are single-ingredient, human grade and locally sourced. All products are made in Australia and sold exclusively online.
Appealing a growing market of dog owners looking to avoid treats full of preservatives, artificial colours, and flavours, the team at Laila and Me pride themselves on providing healthy alternatives that help pets live happier and healthier lives.
With two warehouses in Melbourne and Bendigo operating at capacity, the company is now taking the next step towards international expansion, with current demand exceeding their existing capacity.
According to data provided by the company, last financial year saw revenue for their gourmet pet treats increase by 48 per cent, on top of a massive 228 per cent increase the year before.
Pet food production is a three-billion-dollar industry according to the Pet Food Production in Australia market research report from IBISworld released in August this year.
The report highlights the growing demand for premium pet products due to owners generally being time-poor and opting to buy high-quality manufactured pet foods rather than making health alternatives at home.
Laila and Me report a 0.03 per cent market share in the 2021-22 financial year, giving them a significant opportunity to grow in the coming years to match consumer demand.
The company says they’ve reinvested every available cent back into the company over the past few years but need more funding to take their operations to the next level.
The crowdfunding campaign is now open and will continue for two weeks.