Sit Stay Society Wines has released a range of Big Dog wines, with 50c of every bottle purchased going towards animal welfare organisation PetRescue.

The new range will feature images of larger dogs on the labels of their full-flavoured wines, emphasising the importance of supporting organisations like PetRescue to educate and engage pet seekers about the joys of bringing a big dog home as a family pet.

Vickie Davy, Founder and Director of PetRescue, said PetRescue has grown to be an immensely helpful tool for connecting shelters and rescue organisations with people looking to adopt a pet.

“The support of Sit Stay Society Wines ensures we can continue to invest in technology that gets pets into homes faster, and reduces the stress on rescue organisations while disrupting and innovating the system through initiatives like our Home2Home program.”

Data from PetRescue shows that dogs of bigger breeds take 58 per cent longer than small dogs to find a new home once they arrive in shelters or foster care.

“Big dogs currently spend longer in shelters than smaller dogs, which is a difficult environment for a pet to be in. We are excited to extend our partnership with Sit Stay Society Wines and to encourage people to consider adopting big dogs!”

To date, Sit Stay Society has raised over $200,000 for PetRescue, and will hopefully continue to do so with their new range that includes two reds from the Longhorne Creek, Sigurd’s Shiraz 2021 and Teddy’s Tempranillo 2021, and Chester’s Cabernet Sauvignon 2021 from Adelaide Hills.

Ben Lafford, Category Manager of Red Wine, Fortified and Cellar, said the wines have as much charm as the adorable dogs on the label and showcase a wide array of full-bodied flavours and varieties that wine and dog lovers will both enjoy.

“It’s wonderful to see the impact the funds from Sit Stay Society Wines have had at PetRescue. We are thrilled to continue this incredible partnership and hope to see more and more big furry friends find their forever home through PetRescue.”

The Big Dog range will be available at Dan Murphy’s for RRP $15.99.