Susan Fairley has been appointed to the newly created role of Trade Federation Manager across PetQuip, Gardenex, and the Commercial Horticultural Association (CHA).
Fairley brings with her a great deal of experience in the garden and horticulture, pet, home and gift sectors, spanning more than 20 years. She has been a part of the team responsible for the marketing of Glee, Spring Fair and Autumn Fair through a large part of her career.
She has additional experience in the automotive, transport and energy sectors, as well as understanding supplying and importing / exporting during her time at White Pebble, a distributor for North American companies launching into the UK and other European markets.
Fairley has built a solid network of connections from within the gardening, horticulture and pet sectors and has excellent experience of multi-channel campaign creation, program planning, organisation, and execution, as well as team leadership and stakeholder engagement.
She has a long-held enthusiasm for both the people and products in the garden and pet sectors, which continues in the rest of her life, as a keen garden, vegetable patch, and dog owner.
Commenting on her appointment, Fairley said: “I’m looking forward to making new contacts and renewing connections with suppliers at gafa+spoga, Glee and at Four Oaks and to taking an active role in organising the prestigious PetQuip Awards and Dinner at the PATS exhibition in Telford this Autumn.”
Amanda Sizer Barrett, Director General of the Federation is looking forward to Fairley bringing her industry knowledge, business experience and marketing skills to the role.
Fairley’s appointment comes as PetQuip bids farewell to Pat Flynn, Trade Association Manager at PetQuip and CHA, who is retiring at the end of this month.
“We are very grateful for Pat’s enthusiasm and valuable contribution to the Federation over many years. Pat will be much missed by us all but the lure of foreign travel and exploring different countries with her retired husband, Paul, was too strong a pull for her,” says Barrett.
Fairley will be having a handover with Flynn and other team members this month.