Ipromea, a pet probiotic company which launched last year, has exceeded its predicted sales by 300 per cent.
The Gold Coast-based company offers Australian made and owned products in the form of clean treats, collagen powders, broths, and postbiotic enriched shampoo.
Tony Davis, Group Brand Manager at Ipromea, said the probiotic trend which has already swept through other countries is starting to catch on in Australia.
“Within a year, despite launching during COVID-19, we’ve managed to grow rapidly, with this month’s sales expected to reach between 75 and 85 thousand units and there’s so many more brands popping up offering similar products on the market.”
Dr. Claire Stevens, veterinarian and ambassador of Ipromea, said gut issues for cats and dogs are extremely common and can often be resolved or supported by probiotic supplements.
“Every day we see pets with gastrointestinal upsets including excessive drooling, diarrhoea, constipation, vomiting, regurgitation, loss of appetite, bleeding, abdominal pain and bloating, straining to defecate and dehydration.
“Ninety percent of these gastrointestinal cases can be supported with the addition of probiotics in their treatment plan.”
Like humans, an unbalanced gut in animals can cause digestion issues, allergies, skin issues, effect energy levels, behavioural issues, and can contribute to longer term ailments such as obesity and organ disease.
“We know how much people love their pets so it’s great to see the increase in the level of care pets are receiving, including implementing preventative solutions for long term well-being – such as probiotic enhanced foods and meal toppers.”
Image: Dr. Claire Stevens shot by Paul A. Broben.