You are what you eat. And the same is true for our pets. So it is important to know what they are eating is good for them. That’s the benefit of choosing natural foods. Natural foods contain ingredients that are in their natural state. Natural ingredients are those that have come directly from plants, animals or from the earth, not what has been chemically created or modified in a laboratory. Each ingredient has its own unique combination and levels of essential nutrients.

When creating our high quality delicious recipes, the ingredients in IVORY COAT have been specifically chosen with health, safety and nutrition in mind for your pet, and every ingredient has a role to play in your pet’s favourite IVORY COAT product. Ingredient purpose and ingredient integrity are integral parts of our IVORY COAT philosophy. Every ingredient that has been added is there with the pet in mind. Artificial colours, flavours and preservatives do not fit in the design fundamentals and therefore you will not see them in the ingredient list. When necessary, vitamin, minerals and other trace nutrients may need to be added to ensure all our products are nutritionally Complete and Balanced for the intended lifestage of your pet. Meaning, IVORY COAT is all you need to feed each day for your pet to thrive.


Aussie Meat is our #1 Ingredient. We only source our meat from our approved and reputable, licensed Australian ingredient suppliers. Our Ivory Coat products only contain meat sourced from Australian animals that have been deemed fit for human consumption and processed in a human grade facility prior to being supplied to us or prior to being processed into a dry meat meal format
Our suppliers meat processing facilities are compliant to the standards that are regulated by the Australian Meat Authority.
We source all Ivory Coat raw materials as close to our manufacturing facilities as possible, to ensure guaranteed freshness and quality:
Beef and Lamb are pasture-raised.
Kangaroo is considered free-range.
Chicken is derived from healthy young barn-raised birds raised for the human meat consumption.
Our Salmon & Ocean Fish are caught in Australian waters