Pet Circle has announced the launch of Pet Circle Insurance, in an effort to shake up the $1.1 billion Australian pet insurance industry.

In the company’s most significant new offering since its inception in 2011, Pet Circle Insurance will offer one of the highest policy limits in Australia for dogs at $30,000 per year to cater for rising vet costs and a single annual excess, while eliminating sub-limits so owners can claim up their annual limit.

Mike Frizell, Co-Founder and CEO of Pet Circle, said pet parents are being underserved by other pet insurance providers and there was a clear opportunity to provide better policy.

“Our Pet Circle Vet Squad that work in veterinary clinics, told us that many pet insurance policies were not up to scratch, with sub-limits catching out pet parents. In fact, about 85 per cent of Australian pet insurance products impose sub-limits that could restrict pets from receiving the best possible treatment. We decided Pet Circle could do better by providing a more extensive and straightforward pet insurance option for dogs and cats.”

Pet Circle Insurance policies can be personalised with different annual limits, annual excesses ranging from $0 – $150, and reimbursements of up to 90 per cent, so pet parents can find the best monthly price for their fur family.

“We have eliminated confusing pet insurance policy features such as sneaky sub-limits on payouts on accidents or illness, to make it simpler and easier for pet parents to take care of their pet’s health.

“A lot of pet insurance policies in the market still have caps on certain conditions or treatments like paralysis tick, which can have a $1,200 sub-limit but can cost up to $4,3363. With Pet Circle Insurance, you don’t have to choose between your finances and your pet’s health,” explained Frizell.

Pet Circle Insurance policies excesses are annual and can be cancelled at any time, which is unlike most other policies which require excesses per claim or per condition. A 360° Care Optional Extras package can also be added, covering Dental Illness, Behavioural Problems, and Supportive Therapies like acupuncture, physiotherapy, and hydrotherapy to help pets heal holistically from an accident or illness.

“Our ‘Best for Pet’ philosophy underpins everything that we do at Pet Circle. We believe that every pet parent deserves peace of mind knowing that their pets are covered by an extensive pet insurance policy, so we are proud to launch Pet Circle Insurance to the public today,” said Frizell.

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